Commercial Design Samples
The following is a collection of logo designs created for clients of various sizes and industries. Some serve as the starting point for new branding initiatives, while others represent customer growth into new programs, events, and services.
UNM Graduate Art Association Website and Collateral
Designed from the ground up, the UNM Graduate Art Association identity, website, and marketing collateral serves as part of a newly implemented rebranding and marketing strategy. The campaign brings the GAA in line with other student-led University organizations, heightening awareness among graduate art students and their faculty. The new materials serve informational resources and a way to implement new fundraising initiatives.
Sometime Julie Logo Design and CD Packaging
Logo and debut CD release design for the San Diego, California-based indie-Americana rock band Sometime Julie.
Clark Bros. Capabilities Brochure
The design of the Clark Bros. capabilities brochure, along with a logo design update, serves as the foundation of a company-wide rebranding campaign.
Smart Papers and International Paper Envelope Guides
National Envelope, a leading wholesale envelope supplier and partner to top paper manufacturers, provides envelope sample guides to resellers in the printing industry. These Smart Papers and International Paper envelope guides act as companion pieces to the manufacturers paper sample guides.
Six Flags Speedy Says Program
The Speedy Says program is a corporate-wide client-facing informational campaign. Its purpose is to promote available park services and programs that provide guests with a hassle-free experience. The corporate Speedy Says guidelines provide standards on how to use pre-produced program materials as well as offer a way to place orders for custom produced artwork to meet specific park needs.
Alleo Research Group
The Alleo logo, stationery, and brand reference guide was created to serve as supplemental design course material, demonstrating to students the creative and technical processes involved in brand design projects.
Pratt Precision Metals
Serving as an educational sample, this project was created as a teacher-lead collaboration with students. Provided with a mock design brief, I work with the class through the many steps of a logo design process and how it can expand into supplemental design materials.
Jill Windburn Consulting
Logo and stationery designed for a creative consultant company specializing in marketing and creative services for small businesses entering into the marketplace.
Filling Station Cafe
Filling Station Cafe serves as another classroom demonstration example, this one executed specifically for a logo design course. This project includes the process of custom die cutting as an alternative to the standard rectangular business card.
As a professor of graphic design, I help UNM faculty and staff with many departmental design needs. These samples represent some of the many projects I volunteered to create in order to lend my support to the College of Fine Arts, the Department of Art, and in promotion of graphic design course offerings.
Healing Sun Packaging
Healing Sun is a woman’s boutique specializing in natural products and essential oils that promotes holistic wellbeing. These labels were designed for the various handcrafted oil mixes and supplemental products. Other design services include identity, branding, website, signage, and environmental design for the store space.
Six Flags Bus Wrap Advertisement
The Six Flags bus wrap advertisement campaigns were created to bring awareness to new park attractions and events. These buses traveled throughout the city of Chicago and surrounding suburbs.
Digital Graphics and Logo Design Primers
The Digital Graphics Primer was initially created to aid customers in the use of digital graphic files. It now serves as an educational resource for students to familiarize themselves with how to create and utilize the large variety of digital file formats. As a follow-up to the graphics primer, the Logo Design Primer was created to serve as an introductory and reference guide for students. It highlights the many aspects of logo design, from conceptual approaches to working with clients.
Illustrations, Photography, and Photo Editing
My services as a designer cross many disciplines, with illustration, photography, and photo editing being examples. The following samples were created to complement client design work and educational resource materials.